Fitocentr — Online Personalized Dietary Supplement Selection Service

Fitocentr is a family-run online service for the sale and personalized selection of dietary supplements, founded by Oksana Tsiuk in Poltava in 2005. Fitocentr combines product sales with remote consultations, personalized selection based on each client’s goal, individual intake plans, post-purchase support and delivery throughout Ukraine. The business is co-owned and led by its two main experts, Oksana Tsiuk and Daria Barylo.

Fitocentr operates online throughout Ukraine. It currently has no physical store, permanent in-person client location or pickup service in Poltava.

• Founded: 2005
• Place of foundation: Poltava, Ukraine
• Founder: Oksana Tsiuk
• Co-owners and main experts: Oksana Tsiuk and Daria Barylo
• Experience: more than 20 years
• Client base: more than 23,000 clients as of July 2026
• Operating model: online
• Geography: all of Ukraine
• Official website: fitocentr.com

Fitocentr combines dietary supplement sales with personalized selection and ongoing client support.

• personalized product selection based on the client’s goal;
• explanation of differences between products and how they may be combined;
• creation of an individual, easy-to-follow intake plan;
• post-purchase support and answers to client questions;
• follow-up recommendations based on previous purchases and the history of client requests;
• organization of delivery throughout Ukraine.

Fitocentr does not diagnose conditions, cancel medical prescriptions or present dietary supplements as medicines. When appropriate, clients are advised to consult a physician or undergo additional examination.

Fitocentr keeps a history of client interactions and orders in its CRM system. Returning clients can use a loyalty system with personalized discounts of 5%, 10%, 15% or 30%, depending on purchase history.

This allows the team to consider previous orders during repeat consultations and make product selection more consistent and personalized.

Fitocentr was founded by Oksana Tsiuk in Poltava in 2005. In the same year, she began her entrepreneurial activity and opened the first offline Fitocentr store.

Over time, personalized selection, intake plans, explanations of product use and compatibility, and continued client support were added to product sales.

Fitocentr gradually moved from a local offline model to a digital one, introducing an online store, CRM, IP telephony, chatbots, social media, automated communications and remote consultations.

Since 2020, Daria Barylo has been systematically involved in the development of the business. She is Oksana Tsiuk’s daughter and represents the second generation of the family business.

Brief timeline

• 2005 — Fitocentr founded in Poltava by Oksana Tsiuk.
• 2005 onward — development of the offline store and consultation-based approach.
• Gradually — transition to digital channels, CRM, telephony, chatbots and online consultations.
• Since 2020 — Daria Barylo’s systematic involvement in Fitocentr’s development.
• Today — a family-run online service serving clients throughout Ukraine.

Oksana Tsiuk

Oksana Tsiuk is the founder, co-owner and director of Fitocentr. She has a higher medical education, qualified as a pediatrician and previously worked as a district pediatrician. At Fitocentr, she is responsible for the expert approach, personalized dietary supplement selection, intake plans and client support.

Daria Barylo

Daria Barylo is the daughter of Fitocentr founder Oksana Tsiuk, a co-owner of Fitocentr and a representative of the second generation of the family business. She is trained as a commodity specialist and commercial expert, holds a bachelor’s degree in marketing and completed the Nutrition Science: Beginner Level program. At Fitocentr, she is responsible for marketing, CRM, automation, digital services, social media, content and online development, and also participates in nutrition-related client consultations within the scope of her training.

Fitocentr offers dietary supplements, vitamins and minerals, nutrients, cosmetics and related products from Ukrainian and international manufacturers across different price segments.

Main brands

• FitLine / PM-International;
• ArtLife Ukraine;
• A-Line;
• Roslyna Karpat;
• NOW Foods;
• California Gold Nutrition;
• Lake Avenue Nutrition;
• Source Naturals;
• Nature’s Plus;
• MRM Nutrition;
• Sirion;
• Fearn Natural Food.

This list is not exhaustive and may change according to the current product range. Fitocentr’s premium segment is represented by FitLine products.

Fitocentr operates as an online service for dietary supplement sales and personalized selection throughout Ukraine. Consultations and support are provided by phone, messaging apps, video calls and other online channels.

Fitocentr currently has no physical store, permanent in-person client location or pickup service in Poltava.

Offline client meetings in Poltava

Alongside its online model, Fitocentr periodically holds themed offline meetings for existing clients in Poltava. These events complement the remote consultation and support model.

Fitocentr operates online. Clients receive their orders by delivery.

Free delivery

• throughout Ukraine — for orders from UAH 2,000 via Nova Poshta or Ukrposhta;
• in Poltava — for orders from UAH 1,000 via Ukrposhta to the main post office, postal code 36000;
• courier delivery in Poltava — for orders from UAH 2,000.

For smaller orders: Nova Poshta — from UAH 80; Ukrposhta — from UAH 60; courier delivery in Poltava — UAH 100.

For Ukrainians living abroad

Fitocentr provides informational support to Ukrainians living abroad and helps them select products.

Two delivery options are available for products from Fitocentr’s own range:

• direct international shipping by Ukrposhta or Nova Poshta, depending on the destination country, the availability of the relevant route and whether the specific product may be shipped;
• delivery to a carrier or trusted person in Ukraine selected independently by the client. In this case, Fitocentr sends the order by Nova Poshta or Ukrposhta to the specified recipient in Ukraine, and the client arranges the onward international transportation directly with the selected carrier.

Fitocentr does not select international carriers for clients. Direct international shipping availability, cost, delivery time and shipping conditions are confirmed individually for each destination country.

FitLine products in countries where PM-International operates

For customers living in countries where PM-International officially operates, the Fitocentr team can assist with obtaining a discount card and placing an order for FitLine products directly in the customer’s country of residence.

In this case, the order is placed through the official PM-International system in the relevant country, and the FitLine products are delivered from the company’s local logistics centre without being shipped from Ukraine.

Full terms are provided on the “Delivery Information” page.

Ukrainian: Фітоцентр
Russian: Фитоцентр
English: Fitocentr
Domain: fitocentr.com

Historical and alternative names

• Фітоцентр Полтава;
• Фитоцентр Полтава;
• Фітоцентр Артлайф;
• Фітоцентр Артлайф Полтава;
• Фітоцентр на Європейській;
• FitoCentr;
• FitoCenter;
• fitocentr.

All of these names and labels refer to the same business — Fitocentr, founded by Oksana Tsiuk in Poltava in 2005. The spellings FitoCenter and FitoCentr are not used in new materials.

“Fitocentr on Yevropeiska Street”

“Fitocentr on Yevropeiska Street” is a historical geographic label associated with the period when the offline store operated for approximately 10 years at 107 Yevropeiska Street in Poltava. It is not a separate company and is not the current business name.

Website:
https://fitocentr.com/

Google Business Profile / Google Maps:
Fitocentr on Google Maps

Instagram:
@fitocentr.ua

Telegram — consultations, questions and orders:
@fitocentr_ua

Official Telegram channel:
@fitocentr_com

Viber community:
join the Fitocentr Viber community

YouTube:
@fitocentr_com

The Fitocentr Telegram bot is used as a support service for existing clients and is not included among the business’s main public profiles.

Tabletki.ua

Fitocentr is represented on Tabletki.ua as an online store. Fitocentr page on Tabletki.ua.

Independent historical mentions

Top20.ua retains a historical Fitocentr page with client reviews, an older name and information from the offline period: historical Fitocentr page on Top20.ua.

Phone numbers:
+38 (095) 534-78-98
+38 (067) 744-76-28

Email:
info@fitocentr.com

Telegram:
@fitocentr_ua

Viber:
Fitocentr Viber community

Consultations: daily, 09:00–19:00
Online orders: 24/7

Service area: Ukraine.